Heti Calaamadeynta iyo Baqshada by Cansu Dagbagli Ferreira

Heti Calaamadeynta iyo Baqshada by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Heti Calaamadeynta iyo Baqshada

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Heti Calaamadeynta iyo Baqshada

Heti, oo loo magacdaray erayga Dakota ee Guriga, waxay bixisaa cabitaanno soo jiidanaya dareenka guriga oo leh dhadhamo dabiici ah, iyada oo dabbaaldegaysa dhirta asaliga ah ee Waqooyiga Ameerika. Calaamaddan saameynta bulshada leedu waxay u qoondeysaa qayb ka mid ah dakhliga taageeridda bulshada qabiilada. Xigmadda Fudud, fikradda calaamadeynta, waxay ka kooban tahay sawirro iyo dhadhamo qaab asali ah, iyadoo baqshaddu ka dhex baxday naqshadaha joomatriga isku dhafka ah ee farshaxanka Dakota, oo gudbinaya miisaan iyo wada noolaansho. Naqshaddu waxay isku daraysaa midabbo hal-midab ah oo leh muuqaallo midabyo taagan, taasoo muujinaysa qoto dheerka farshaxanka dadka asaliga ah munaasabadda casriga ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Heti Calaamadeynta iyo Baqshada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Heti Calaamadeynta iyo Baqshada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Heti Calaamadeynta iyo Baqshada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery