Eastroc Amla Juice Shaqada Ugu Muhiimsan: Baakadhka Cabitaanka by Guangzhou ID Advertising Co.,Ltd

Eastroc Amla Juice Shaqada Ugu Muhiimsan: Baakadhka Cabitaanka by Guangzhou ID Advertising Co.,Ltd is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2024

Eastroc Amla Juice Shaqada Ugu Muhiimsan: Baakadhka Cabitaanka

by Guangzhou ID Advertising Co.,Ltd

Client: Guangzhou ID Advertising Co.,Ltd

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastroc Amla Juice Shaqada Ugu Muhiimsan: Baakadhka Cabitaanka

Qoraalka Buugga: Eastroc Amla Juice waa naqshad baakad loogu talagalay cabitaan casiir midho ah. Baakadhku wuxuu ku dhisan yahay muuqaal midab cagaaran oo jilicsan kaas oo ka tarjumaya midabka dabiiciga ah ee midhaha amla oo sidoo kale tilmaamaya faa'iidooyinka nadiifinta dhadhanka iyo caawinta dheefshiidka ee cabitaanka. Saddex dhibcood ayaa loo habeeyay qaab wadareen ah oo isku xiran oo ku yaal qoorta dhalada iyo sanduuqa karboonka si loo balaadhiyo muuqaalka baakadhku ku leeyahay khaanadaha dukaanka. Sawirro balaadhsan oo midhaha amla ah ayaa lagu daabacay istikeerka si isku xigxiga ah si loo soo jiito indhaha macmiilka iyo si loo muujiyo heerka sarreeya ee casiirka ku jira. Casiirku waxaa lagu shubay dhalo silindar ah oo PET ah oo leh istikeer buuxa oo lagu daabacay khad deeqsi u ah deegaanka.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Eastroc Amla Juice Shaqada Ugu Muhiimsan: Baakadhka Cabitaanka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Eastroc Amla Juice Shaqada Ugu Muhiimsan: Baakadhka Cabitaanka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Eastroc Amla Juice Shaqada Ugu Muhiimsan: Baakadhka Cabitaanka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimensions & Packaging: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tags: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Production Technology: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Design Challenge: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Research: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspiration: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Project Duration: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Operation Flow: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Team Members: Yilin Lu, Zijun Liu,Jianchao Chen