Hangzhou Scenery Shaqada Ugu Weyn: Xirmada Biyaha Macdanta ah by Peng Guozhi

Hangzhou Scenery Shaqada Ugu Weyn: Xirmada Biyaha Macdanta ah by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Hangzhou Scenery Shaqada Ugu Weyn: Xirmada Biyaha Macdanta ah

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Shaqada Ugu Weyn: Xirmada Biyaha Macdanta ah

Qoraalka Buugga: Hangzhou Scenery waa taxane xirmo biyo macdan ah oo ku salaysan dhalo dhalo ah. Dhalada waxay le'eg tahay 60 mm oo balac ah, 60 mm oo dhumuc ah iyo 210 mm oo dherer ah, waxayna qaadaa 318 millilitir. Qaabka khafiifka ah wuxuu taageeraa qabsiga raaxada leh. Dhalo waxaa lagu isticmaalaa halkii plastikada, taasoo suurtogelinaysa in dhalada dib loo isticmaalo iyo in wasakhda hoos loo dhigo. Sumadaha waxaa lagu soo saaraa daabacaadda gudbinta kulaylka, waxayna ka muuqdaan aag weyn oo dhaladu ka kooban tahay. Sawirrada waxay muujinayaan wax-soo-saarrada caanka ah ee Hangzhou, Shiinaha, oo ay ku jiraan West Lake, Kanaalka Weyn (Grand Canal), iyo Beerta Qaranka ee Boggaga Xixi (Xixi National Wetland Park).

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Hangzhou Scenery Shaqada Ugu Weyn: Xirmada Biyaha Macdanta ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Hangzhou Scenery Shaqada Ugu Weyn: Xirmada Biyaha Macdanta ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Hangzhou Scenery Shaqada Ugu Weyn: Xirmada Biyaha Macdanta ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi