B For Good Leaders Aqoonsiga Muuqaal ee Hogaamiyeyaasha Wanaagsan by Misteli Creative Agency

B For Good Leaders Aqoonsiga Muuqaal ee Hogaamiyeyaasha Wanaagsan by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2024

B For Good Leaders Aqoonsiga Muuqaal ee Hogaamiyeyaasha Wanaagsan

by Misteli Creative Agency

Client: Misteli Creative Agency

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About B For Good Leaders Aqoonsiga Muuqaal ee Hogaamiyeyaasha Wanaagsan

B For Good Leaders waa aqoonsi muuqaal loogu talagalay shabakad caalami ah oo hogaamiyeyaasha ganacsiga ka kooban. Midabka orange, oo matalaya dabaylo diiran iyo farxad, waa midabka ugu weyn. Midabka orange waxaa lagu daraa dhowr midab oo diiran iyo qaabab (patterns) ka tarjumaya kala duwanaanshaha dadka iyo hawlaha ka jira gudaha shabakadda. Il udub dhexaad ah waxay matalaysaa aragtida shabakadda iyo habka ay u aragto adduunka. Aqoonsiga waxaa lagu dabaqay bogga internetka (website), warsidooyinka (newsletters) iyo baraha bulshada, iyo sidoo kale hoolalka shirarka ee lagu dhisay maro dib-loo-warshadeeyo, kartoon biolojiyan-la-kala-baxo (biodegradable), iyo waraaqo dib-loo-warshadeeyay.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

B For Good Leaders Aqoonsiga Muuqaal ee Hogaamiyeyaasha Wanaagsan waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. B For Good Leaders Aqoonsiga Muuqaal ee Hogaamiyeyaasha Wanaagsan waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. B For Good Leaders Aqoonsiga Muuqaal ee Hogaamiyeyaasha Wanaagsan si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Dimensions & Packaging: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Tags: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Production Technology: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Design Challenge: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Research: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiration: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Project Duration: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Operation Flow: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.