Naqshadda Mirinda Global Refresh Shaqada Koowaad: Baakadaynta Cabitaanka oo uu sameeyey PepsiCo Design and Innovation waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Birta ah ee A' Design Award.
BirXirmooyin· 2024
Mirinda Global Refresh Shaqada Koowaad: Baakadaynta Cabitaanka
PepsiCo Design and Innovation uu sameeyay
Macmiilka: PepsiCo
Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin
Ku Guuleystaha Abaalmarinta La Xaqiijiyey
Xaqiiji Xaaladda Abaalmarinta #159631Naqshadeynta
Wax ku saabsan Mirinda Global Refresh Shaqada Koowaad: Baakadaynta Cabitaanka
Qoraalka Buugga: Mirinda Global Refresh waa naqshad baakadeyn cabitaan oo loo sameeyay astaan cabitaan fudud oo qaaska ah (carbonated soft drink). Baakadaynta waxay astaanta siisaa aragti si cad loo cusboonaysiiyay oo ka duwan kuwa kale ee qaybta cabitaannada fudud ee qaaska ah. Luqadda muuqaalka ah waa mid firfircoon, casri ah, oo hal-abuur leh, oo loo sameeyay iyadoo la tixgelinayo dhadhanka dhalinyarada, dhaqanka dijitaalka ah, iyo dhagayaal si weyn u jecel muuqaalka. Naqshaddu sidoo kale waxay muujinaysaa taariikhda astaanta ee dhadhamada khudradda ee cusub oo lala yaabo. Muuqaalka la cusboonaysiiyay wuxuu ujeedadiisu tahay in la dhiso wacyi weyn oo lagu caawinayo astaanta si ay ugu soo baxdo suuqa hadda jira.
Aqoonsiga
Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award
Mirinda Global Refresh Shaqada Koowaad: Baakadaynta Cabitaanka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Mirinda Global Refresh Shaqada Koowaad: Baakadaynta Cabitaanka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Mirinda Global Refresh Shaqada Koowaad: Baakadaynta Cabitaanka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Gadaasha Naqshadeynta
Xirmada Warbaahinta
Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.
- Sifooyinka Gaarka ah
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Dhiirrigelinta
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
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