Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka by PepsiCo Design and Innovation

Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka

by PepsiCo Design and Innovation

Client: PepsiCo

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka

Qoraalka Buugga: Pepsi x Spotify waa naqshad qasacad cabitaan oo si xaddidan loo soo saaray oo loogu talagalay dhagaystayaasha Masar. Farshaxanku wuxuu isku daraa aqoonsiga muuqaalka ee Pepsi iyo Spotify si dheellitiran. Buluugga geesinimada leh ee Pepsi waxaa lagu daraa cagaarka dhalaalaya ee ay wadaagaan Spotify iyo suuqa rap-ka Masar. Asalka dambe waxaa lagu isticmaalay qaababka "glitch" iyo lakabyo waraaq la jaray oo leh heeso qoraal gacan ah lagu qoray. Koodh QR ah oo qasacadda ku daabacan ayaa dadka u ogolaanaya inay dhagaystaan hees Pepsi oo loo sameeyay olole lacag-celin ah. Waxa kale oo la soo saaray xirmo khaas ah oo loogu talagalay "influencer"-yada, oo lala socod ah qasacadda.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pepsi X Spotify Shaqada Koowaad: Xirmaynta Cabitaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release