Pepsi Big Football Event LTO Baakadaynta Cabitaanka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2024
Pepsi Big Football Event LTO Baakadaynta Cabitaanka
by PepsiCo Design and Innovation
Client: PepsiCo
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Pepsi Big Football Event LTO Baakadaynta Cabitaanka
Pepsi Big Football Event LTO waa naqshad baakadayn cabitaan ah oo bixin xilliyeed kooban leh, loo abuuray tartan weyn oo kubadda cagta ah oo lagu qabtay dalka Qatar sanadkii 2022. Baakadaynta waxay muujinaysaa sawirro dhab ah oo taageerayaasha kubadda cagta ee jinsiyado kala duwan leh, kuwaas oo qabanaya farxadda qoto dheer ee la dareemo inta lagu jiro ciyaarta. Sawirrada waxaa lagu dabaqay shaandhooyin rinji ah si loo xasuusiyo dhaqanka rinjiyeynta wejiga ee taageerayaasha, isla markaana loo siiyo muuqaal farshaxan leh. Muuqaallo muhiim ah oo isku dhigma iyo sawirro dhaqdhaqaaqa leh ayaa sii fidinaya isla luqadda garaafiga ah. Ujeeddadu waa in summadda lala xiriiriyo taageerayaasha kubadda cagta ee maxalliga ah inta uu socdo dhacdada.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Pepsi Big Football Event LTO Baakadaynta Cabitaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Pepsi Big Football Event LTO Baakadaynta Cabitaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Pepsi Big Football Event LTO Baakadaynta Cabitaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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