Equia Keto Line Aqoonsiga Xirmoynta by Joumana Maalouf

Equia Keto Line Aqoonsiga Xirmoynta by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Equia Keto Line Aqoonsiga Xirmoynta

by Joumana Maalouf

Client: Colorcode Creative Agency

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Equia Keto Line Aqoonsiga Xirmoynta

Khadka Equia Keto wuxuu isku daraa dhaqanka iyo muuqaalka casriga ah oo ku jira xirmayn farsamo leh oo lagu qurxiyay ubaxyo loos iyo qaabab qurux badan, leh faahfaahin UV goob-gaar ah oo taabashada raaxada leh siinaya. Sawirrada qadiimiga ah ayaa isku dhafan naqshadaha casriga ah, oo bixinaya midabada cagaaran dabiiciga ah, buluug deggan, iyo dahab hodan oo dareemid dabiici ah siinaya. Jeebab dib loo xidhi karo oo leh meelaha jeexitaanka iyo asal aan dhalaalaya waxay u oggolaanayaan saamaynta daabacaadda gaarka ah sida UV goobta gaarka ah, hubinaya soo-bandhigid heer sare ah. Waxaa laga sameeyay agabka PET iyo PE ee Daahsoon, jeebabkani waxay isku daraan dhammaadyo aan dhalaalin iyo kuwo dhalaalaya si ay ugu ilaaliyaan badeecada xaaladda ugu fiican.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Equia Keto Line Aqoonsiga Xirmoynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Equia Keto Line Aqoonsiga Xirmoynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Equia Keto Line Aqoonsiga Xirmoynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimensions & Packaging: ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Tags: brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology: The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge: The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Research: The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration: The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Project Duration: The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow: The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patents: Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Team Members: Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Image Credits: Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.