Naxaas Garaafig · 2024
Florist Wim Van Assem Dib-u-astaaminta Shaandhada
by Rebrandt
- Abaalmarinta Naxaasta ah ee A' Design Award 2024 in Garaafig
- CLIENT: Rebrandt®
- Estimated Number of Design Views: 48,613
- Verification code DDFC231681 · Verify this award
Colors
About Florist Wim Van Assem Dib-u-astaaminta Shaandhada
Nashqaddayaashu waxay abuureen aqoonsi cusub oo loogu talagalay Wim van Assem, ubaxdhalisaha caanka ah ee Waqooyiga Holland, sharaftii sannad-guuradii 40aad. Ujeedadu waxay ahayd in la helo aqoonsi soo koobaya farshaxankiisa ubaxiisa firfircoon, horumarsan ee hal-abuurka ah. Naqshadda cusub waxaa lagu dhejiyay daaqadaha waaweyn ee dhismaha taariikhi ah ee duug ah, iyada oo leh xargaha firfircoon kuwaas oo ka tarjumaya qaabka firfircoon iyo ruuxa xorta ah ee Van Assem.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Florist Wim Van Assem Dib-u-astaaminta Shaandhada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Florist Wim Van Assem Dib-u-astaaminta Shaandhada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Florist Wim Van Assem Dib-u-astaaminta Shaandhada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Image Credits
- Photography: Keesnan Dogger
