Naqshadda C'Est La Vie Boutique Aqoonsiga Sumadda (Brand Identity) oo uu sameeyey Fan Wang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2024

C'Est La Vie Boutique Aqoonsiga Sumadda (Brand Identity)

Fan Wang uu sameeyay

Macmiilka: C'est la vie Boutique

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

10,298

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #160104

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan C'Est La Vie Boutique Aqoonsiga Sumadda (Brand Identity)

C'est La Vie Boutique waa aqoonsi sumadeed (brand identity) loo abuuray dukaan dharka casriga ah oo ku yaal Nanjing, Shiinaha. Dukaanku wuxuu isku ururiyaa sumadaha dharka Shiinaha iyo Reer Galbeedka oo ka mid ah qaybo iyo qaabab kala duwan, sidaas darteed sumadda (logo) waxay isticmaaltaa qaab xarfeed isku dhafan si loo muujiyo kala duwanaanshahaas isku dhafan. Geedka sycamore ee Nanjing, oo ah qayb muhiim ah oo ka mid ah muuqaalka magaalada, wuxuu u shaqeeyaa sawirka taageerada weyn. Curiyahan isku mid ah waxaa sidoo kale loo qaabeeyay sida taallo dhagax oo wareegaysa, kaas oo muraayaddiisa rogan ay ka tarjumayso magaalada isbeddelaysa. Nidaamka muuqaalka wuxuu u dhaqaaqaa laba geesoodka (flat) una gudbo qaab bay-saqa (spatial), isla markaana ka soo guuro qaab taagan (static) una gudbo mid firfircoon (dynamic).

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

C'Est La Vie Boutique Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. C'Est La Vie Boutique Aqoonsiga Sumadda (Brand Identity) waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, C'Est La Vie Boutique Aqoonsiga Sumadda (Brand Identity) waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Cabbirka & Qaabaynta: The size may vary because there are different types of products.
Summado: Branding
Tiknoloojiyada Soo Saarka: The realization of the design consists of a variety of materials and techniques.
Caqabadda Naqshadda: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Cilmi-baadhis: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Dhiirrigelinta: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Muddada Mashruuca: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Socodka Hawlgalka: The store opened in September 2022. Located in Nanjing, China.