Xuannao Master Cha Aqoonsiga Sumadda oo uu sameeyey Chushan Design

Naqshadda Xuannao Master Cha Aqoonsiga Sumadda oo uu sameeyey Chushan Design waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2024

Xuannao Master Cha Aqoonsiga Sumadda

Chushan Design uu sameeyay

Macmiilka: Shenzhen Chushan Design Culture Group Co., Ltd.

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

85,906

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #160263

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Xuannao Master Cha Aqoonsiga Sumadda

Xuannao Master Cha waa aqoonsi sumadeed loo sameeyay sumad shaah biraq-biraq leh oo Shiinees ah. Astaanta waxay muujinaysaa panda ku dhaqmaya Qi Gong-ka Shiinaha oo ka hooseeya xarafka Qi, kaas oo ku qoran khad-qoraal (calligraphy) oo midab oranji dhalaalaya leh. Sawirka panda, oo loo bixiyay Da Qi Xia, wuxuu leeyahay muuqaal sharaf leh wuxuuna soo jeedinayaa geesinimo iyo ruux firfircoon. Sifooyinkan waxay la xiriiraan xumbada ku jirta shaaha. Khad-qoraalka iyo panda waxay sumadda ku xidhaan dhaqanka Bariga waxayna cabbitaanka u aqoonsi bixiyaan macaamiisha maxalliga ah. Astaantu ma laha cabbir go'an, sidaas darteed hab-fadhigeeda iyo cabbirkeeda waxaa lagu waafajin karaa isticmaal kasta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Xuannao Master Cha Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Xuannao Master Cha Aqoonsiga Sumadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Xuannao Master Cha Aqoonsiga Sumadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Cabbirka & Qaabaynta: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Summado: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Tiknoloojiyada Soo Saarka: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Caqabadda Naqshadda: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Cilmi-baadhis: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Dhiirrigelinta: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Muddada Mashruuca: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Socodka Hawlgalka: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Xubnaha Kooxda: Yin Peng
Li Linlin
Liu Xingyu
Amaanta Sawirrada: Chushan Design