Dahab Garaafig · 2024
Dotline Aqoonsiga Shirkadda
- Abaalmarinta Dahabka ah ee A' Design Award 2024 in Garaafig
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Aqoonsiga Shirkadda
Nidaamkan aqoonsiga wuxuu bilaabay in la sameeyo qaab-dhismeed ganacsi oo dhamaystiran iyo aragtida shirkadda — Halyeeyada Bulshada si loo dhiirrigeliyo aragtida shirkadda macaamiisheeda, shaqaalaheeda, musharraxiinta, iyo dhammaan dadka la xiriira warshadaha. Dotline waxay u aragtaa dhammaan shaqaalaha u yimaada inay ka caawiyaan nolol maalmeedka qofka sida halyeeyo. Astaanta waa calaamad garaafiyeed oo halyeey qaadaya go' oo hore u socda oo laga sameeyay xarfaha, D oo ka timid "dots" + L oo ka timid "line." Maadaama Dotline ay bixiso 7 qaybood oo ganacsi, astaamaha waxay ku yimaadaan nidaam midab oo 7 midab ah kuwaas oo ka tarjumaya qayb kasta oo ganacsi oo lagu qoray farta astaanta asalka ah ee shirkadda.
About the Abaalmarinta Dahabka ah ee A' Design Award
Dotline Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Dotline Aqoonsiga Shirkadda waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Dotline Aqoonsiga Shirkadda waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
