Lacag Xirmooyin · 2024
Kweichow Moutai Sanhua Flying Apsaras Baakadaynta Baijiu
by Ying Song Brand Design Shenzhen Co., Ltd
- Abaalmarinta Lacagta ah ee A' Design Award 2024 in Xirmooyin
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 34,280
- Verification code B84E9B768A · Verify this award
Colors
About Kweichow Moutai Sanhua Flying Apsaras Baakadaynta Baijiu
Kweichow Moutai Sanhua Flying Apsaras waa naqshad baakadayn oo loogu talagalay khamriga baijiu ee Shiinaha. Naqshaddu waxay adeegsataa sawirka Flying Apsaras ee ka soo jeeda sawirrada gidaarrada Dunhuang, oo ah qayb sidoo kale laga helo calaamadda ganacsi ee sumcadda. Sawirka waxaa lagu rinjiyeeyay gacan iyadoo la raacayo qaabka farshaxanka gidaarrada Shiinaha ee hore, waxaana la dul saaray gadaal huruud dhalaalaya, oo ah midab caadi u ah sawirrada gidaarrada Dunhuang. Sanduuqa waxaa laga furaa dhinaca midig, waxaana dhalada gudaha ku jirta ku wareegsan qurxin qaab daruur ah oo laba lakab ah. Dhalada waxaa laga furaa daboolka birta ah ee dusheeda ku yaal. Sanduuqa waxaa laga sameeyay warqad, dhaladana waxaa laga sameeyay dhoobo la shiday iyo bir.
About the Abaalmarinta Lacagta ah ee A' Design Award
Kweichow Moutai Sanhua Flying Apsaras Baakadaynta Baijiu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Kweichow Moutai Sanhua Flying Apsaras Baakadaynta Baijiu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Kweichow Moutai Sanhua Flying Apsaras Baakadaynta Baijiu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
