Bir Garaafig · 2024
Seawool Mashruuca Sumadaynta
by Chungsheng Chen and Eddie Wang
- Abaalmarinta Birta ah ee A' Design Award 2024 in Garaafig
- CLIENT: Tainan University of Technology/Product Design Deparment
- Estimated Number of Design Views: 13,838
- Verification code 331BD7E117 · Verify this award
Colors
About Seawool Mashruuca Sumadaynta
Sumadda isku darta fashanka iyo joogtaynaanta, oo ku dhex milmisa qolofka dharaarta dib loo warshaystay farsamooyin xirfadeed iyo qaab raaxo leh nolosha maalinlaha ah. Astaanta, oo lagu soo bandhigay xarfaha waaweyn, waxay calaamad u tahay ruuxa hal-abuurnimada joogtada ah, halka xarafka o labanlaabka ahu uu matalo joogtaynta wareegga, oo muujinaya cusboonaysi weligeed ah. Naqshadaynta guud waxay soo bandhigtaa quruxnimo, oo matalaysa raadinta fashanka iyo tayada. Farta caadiga ahi waxay isku daraysaa curiyayaasha mawjadaha iyo dhaqdhaqaaqa kor u socda, taas oo muujinaysa ixtiraamkeeda dabeecadda iyo horumarka joogtada ah. Sumaddu waa mid firfircoon, hal-abuurnimo leh oo hogaamisa labadaba isbeddelada fashanka iyo deegaanka.
About the Abaalmarinta Birta ah ee A' Design Award
Seawool Mashruuca Sumadaynta waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Seawool Mashruuca Sumadaynta waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Seawool Mashruuca Sumadaynta waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Dimensions & Packaging
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tags
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Production Technology
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Design Challenge
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Research
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspiration
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Project Duration
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Operation Flow
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patents
- Trademark: Creative Tech Textile Co., Ltd.
- Image Credits
- All images copyright: Acdesign Associates International Co.,Ltd.
