Extra Melty Upgrade Xirmo Naanac oo uu sameeyey ShinyBay Design

Naqshadda Extra Melty Upgrade Xirmo Naanac oo uu sameeyey ShinyBay Design waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2024

Extra Melty Upgrade Xirmo Naanac

ShinyBay Design uu sameeyay

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #160786

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Extra Melty Upgrade Xirmo Naanac

Kooxda naqshadaynta waxay ku salaysatay fikradda barafka dhalaalaya, oo calaamad u ah sifooyinka wax-ka-xoreynta walbahaarka ee badeecadda. Waxaa la codsaday in la ilaaliyo walxaha sumadda ee la aqoonsan karo sida astaanta EXTRA iyo swoosh-ka, sidaa darteed kooxda naqshadeyntu waxay si muuqaal ah u horumarsatay swoosh-ka oo ka dhigeen waddo ski si ay u abuuraan muuqaal uu jilaa kartoonku ku madadaalo, taasoo dib ugu celisa mawduuca. Waa la fiirsan karaa in midhaha ka ciyaaray wax ka badan calaamad dhadhan, laakiin wuxuu noqday looxa barafka oo si cad u muuqda, kaas oo dhammeeyay sheeko-xidhiidhka. Ujeedadu waxay tahay in xilliga la dhadhamiyo naanacyada uu keeno waayo-aragnimo la mid ah skiing, afka gudihiisa iyo sidoo kale maskaxda macaamiisha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Extra Melty Upgrade Xirmo Naanac waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Extra Melty Upgrade Xirmo Naanac waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Extra Melty Upgrade Xirmo Naanac si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Summado: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Caqabadda Naqshadda: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Dhiirrigelinta: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Muddada Mashruuca: 6 months in Shanghai,China
Amaanta Sawirrada: ShinyBay Design

Akhri War-saxaafadeedka

Maalgeliye