Naxaas Garaafig · 2025
Borna Sazegan Aqoonsiga Sumadda
- Abaalmarinta Naxaasta ah ee A' Design Award 2025 in Garaafig
- CLIENT: Doraj Design House
- Estimated Number of Design Views: 12,587
- Verification code 93275CA85A · Verify this award
Colors
About Borna Sazegan Aqoonsiga Sumadda
Borna Sazegan waa aqoonsi sumadeed loo abuuray shirkad dhisi kartay dhismayaal waaweyn. Aqoonsigu wuxuu ku salaysan yahay khadadka, kuwaas oo ka dhashay khadadka is-goysa ee qaab-dhismeedka birta ee loo isticmaalo dhismaha. Khadadkaan waxay sameeyaan sawirro xayawaan ah oo ay ku muuqdaan faahfaahinta qaab-dhismeedka dhismaha. Xayawaan kastaa wuxuu wataa macno gaar ah: wiyilku wuxuu matalaa xoog iyo adkaysi, faraska xawaare, deerada quruxda, iyo libaaxu wuxuu hoggaamiyaa kooxda. Midabada diirran iyo kuwa qaboobi ee ku jira midab-sheeggu waxay muujiyaan xoog iyo deggenaan isugu jira. Sawirrada waxaa loo isticmaali karaa qaybo gaar ah ama qaab dhamaystiran.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Borna Sazegan Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Borna Sazegan Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Borna Sazegan Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Image Credits
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