Judinstrom Beer Shaqada Ugu Weyn: Baakadhaynta Biirka by Olha Takhtarova

Judinstrom Beer Shaqada Ugu Weyn: Baakadhaynta Biirka by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2024

Judinstrom Beer Shaqada Ugu Weyn: Baakadhaynta Biirka

by Olha Takhtarova

Client: SOTB and D

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Judinstrom Beer Shaqada Ugu Weyn: Baakadhaynta Biirka

Qoraalka Buugga: Judinstrom Beer waa naqshad baakadhayn loo sameeyay saliyad biir gacanta ah oo ku taal Montreal, Kanada. Baakadhaynta waxay isticmaashaa gasac aaladhium caadi ah oo qiyaasteedu tahay 473 ml, iyadoo lebeel qiyaastiisu tahay 5 by 8 inji lagu daabacay habka flexography. Sawirro Iskandaneef ah ayaa lagu soo bandhigay qaab casri ah oo loo isticmaalay sawirro garaafiyeed fidsan iyo far leh khadaadka toosan iyo xaglaha. Midabada la isticmaalay waxay ka kooban yihiin buluug qoto dheer, midabaad kala duwan oo dami ah, iyo cad. Naqshadda fudud ee ugu horreysa waxay ilaalisaa magaca sumadda, nooca biirka, iyo heerka alkolaha in la akhriyi karo, halka xudunta muuqaalka guud ay u oggolaanayso in noocyo kale oo biir ah lagu daro xariiqda alaabta.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Judinstrom Beer Shaqada Ugu Weyn: Baakadhaynta Biirka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Judinstrom Beer Shaqada Ugu Weyn: Baakadhaynta Biirka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Judinstrom Beer Shaqada Ugu Weyn: Baakadhaynta Biirka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.