Naxaas Xirmooyin · 2024
Guotai Longjiu Zuncang Baijiu Xirmayn
by Ying Song Brand Design Shenzhen Co., Ltd
- Abaalmarinta Naxaasta ah ee A' Design Award 2024 in Xirmooyin
- CLIENT: Guizhou Guotai Liquor Group Co., Ltd.
- Estimated Number of Design Views: 20,802
- Verification code 3F700020ED · Verify this award
Colors
About Guotai Longjiu Zuncang Baijiu Xirmayn
Guotai Longjiu Zuncang waa naqshadaynta xirmaynta khamriga baijiu-ga Shiinaha ee heerka sare, kaas oo laga soo saaro aagga Webiga Chishui. Qaabka dahabiga ah ee bartamaha wuxuu xasuusinayaa Webiga Chishui oo maraya Bannaanka Yunnan-Guizhou iyo masduulaha oo dhex maraya daruuraha. Dhalada dhoobada ah waxa loo qaabeeyay sida shaabadda dhagaxa jade-ka ee boqortooyada, waxaana lagu xidhaa dabooyin bir ah oo ka yimaada dushiisa. Brocade, oo ah dun-dhigidda dhaqameedka Shiinaha, ayaa sameeya sumadda, waxayna xasuusinaysaa maradaha khamiisyada masduulaha ee boqortooyada. Khadadhka masduulaha ee gacanta lagu sawiray waxaa loo beddelay xog dhibco ah oo loogu talagalay mishiinka dun-dhigidda. Dhaladu waxay le'eg tahay 90 by 90 by 215 millimitir.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Guotai Longjiu Zuncang Baijiu Xirmayn waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Guotai Longjiu Zuncang Baijiu Xirmayn waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Guotai Longjiu Zuncang Baijiu Xirmayn si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
