Fiery Spark Feifei Astaanta Sumadda by Fei Tian, Ning Huang and Wenqing Zhu

Lacag Xayeysiin · 2025

Fiery Spark Feifei Astaanta Sumadda

by Fei Tian, Ning Huang and Wenqing Zhu

Abaalmarinta Lacagta ah ee A' Design Award 2025 in Xayeysiin
CLIENT: iflytek Co.,Ltd.
Estimated Number of Design Views: 73,627
Verification code D4CB3F1FC5 · Verify this award

View at A' Design Award Press Release

Colors

About Fiery Spark Feifei Astaanta Sumadda

Fiery Spark Feifei waa astaan sumadeed loo abuuray shirkadda iFLYTEK, oo ka shaqeysa dhinaca sirdoonka macmalka ah (artificial intelligence). Astaantu waxay leedahay qaab fudud oo leh khadad jilicsan iyo muuqaal saaxiibtinimo leh. Midabka cad ayaa ah midabka ugu badan, kaas oo muujinaya fursado furan oo ku jira dhinaca sirdoonka macmalka ah, halka midabada kale ee la hoosaadka ah laga soo qaatay calaamadda sumadda. Fiery Spark Feifei wuxuu u shaqeeyaa sidii kaaliye onlayn ah oo ku dhex jira websaydka iyo abka shirkadda, isagoo bixiya adeegyo su'aal iyo jawaab ah. Astaantu waxay sidoo kale ka muuqataa alaabo dhaqameed, ololayaal iyo bandhigyo.

About the Abaalmarinta Lacagta ah ee A' Design Award

Fiery Spark Feifei Astaanta Sumadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Fiery Spark Feifei Astaanta Sumadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Fiery Spark Feifei Astaanta Sumadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Press Kit

Unique Properties: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Dimensions & Packaging: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Tags: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Production Technology: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Design Challenge: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Research: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspiration: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Project Duration: The project started in February 2024 in Hefei.
Operation Flow: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Image Credits: iflytek Co.,Ltd.