Scarlet Beesha Nadaafadda by Masoud Najafi Amirkiasar

Scarlet Beesha Nadaafadda by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2025

Scarlet Beesha Nadaafadda

by Masoud Najafi Amirkiasar

Client: Scarlet

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Scarlet Beesha Nadaafadda

Marka la barbardhigo niyad-jabka iyo xaddidaadaha ay dumarka la kulmaan wakhtiga caadada, fikradda xirmaha beesha nadaafadda Scarlet waxay ku dhisan tahay mabda'yada xorriyadda iyo nasashadaanka, taas oo ah sifooyinka alaabtu ay u talagashay inay bixiso. Dabiicaddu waxay keentaa dareen nabad iyo xorriyad oo inta badan ka maqan nolosha casriga ah ee magaalooyinka. Si loo soo bandhigo nasashadaankan shucuureed, naqshadeynta xirmaha waxay dhiirigelin ka heshay muuqaalada dabiiciga ah, waxayna isticmaashaa farsamooyinka jilicsan ee rinjiyeynta midabka biyaha si ay u muujiso dareennadaas. Natiijadu waa luuqad muuqaal ah oo dejisey oo gabayeed ah, taas oo ku habboon ballanqaadka alaabta ee raaxada iyo daryeelka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Scarlet Beesha Nadaafadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Scarlet Beesha Nadaafadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Scarlet Beesha Nadaafadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi