Lacag Xirmooyin · 2025
Luna Alpina Baakadhaynta
- Abaalmarinta Lacagta ah ee A' Design Award 2025 in Xirmooyin
- CLIENT: Eurasia Elite
- Estimated Number of Design Views: 28,742
- Verification code B1C23138E3 · Verify this award
Colors
About Luna Alpina Baakadhaynta
Arman Auzhanov, naqshadeeyaha ka yimid Kazakhstan, wuxuu abuuray mashruuc vodka oo dhammaystiran oo loogu talagalay qaybta heerka sare. Wuxuu isticmaalay sawirada Dayaxa iyo Hawada sare sidii summad macnayeed oo cad oo ku salaysan walxaha teknoolajiyada casriga ah. Meelayntu waxay ku dhisan tahay laba USP: mid dareen ah (vodka waxa loo soo saaray marka la raaco marxaladaha Dayaxa) iyo mid macquul ah (waxaa lagu nadiifiyaa safidda dhagaxa Dayaxa). Dhalooyinka gaarka ah ee qaabaysan waxay leeyihiin qoraal duuban oo u eg godadka dayaxa. Astaanta wuxuu u isticmaalay walax leh microcrystal-yada yaryar oo samaynaya sawir firfircoon oo cirka xiddigaha leh, iyo Muraayadda Fresnel sawirka Dayaxa. Baakadhaynta hadiyadda mustaqbalka ah ayaa dhammaystirta sawiirka guud.
About the Abaalmarinta Lacagta ah ee A' Design Award
Luna Alpina Baakadhaynta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Luna Alpina Baakadhaynta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Luna Alpina Baakadhaynta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.
The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.
For the label we use a material making the starry sky image n dynamics, which supports the theme of space.
Futuristic gift packaging makes a mysterious image - Dimensions & Packaging
- Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm - Tags
- luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
- Production Technology
- We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.
The label is made of special material with a velvet effect, with millions of glittering crystals.
The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.
Futuristic gift packaging combines matte plastic and metal. - Design Challenge
- Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
- Research
- Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.
People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real. - Inspiration
- For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials. - Project Duration
- The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
- Operation Flow
- The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
- Patents
- Copyrights belong to Arman Auzhanov, 2021-2024
