Good Life by Gina Qurxinta by Antonia Skaraki

Naxaas Xirmooyin · 2025

Good Life by Gina Qurxinta

by Antonia Skaraki

Abaalmarinta Naxaasta ah ee A' Design Award 2025 in Xirmooyin
CLIENT: A|S Strategy, Branding & Communication
Estimated Number of Design Views: 13,506
Verification code E905C39859 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Good Life by Gina Qurxinta

Xirmada Serum-ku waxay astaamahaysaa isku-dhafka is-waafaqsan ee dabiicada iyo sayniska, oo lagu calaamadeeyay astaamaha kimistada hore ee Giriiga ee cusbada oo muujinaya nadiifinta. Iyada oo leh waxyaabo dabiici ah oo aad u badan, naqshadeynta waxay ka tarjumaysaa saafiga alaabta iyo xiriirka ay la leedahay dhulka. Waxaa dhiirigaliyay xoogga qorraxda iyo midabka serum-ka laftiisa, summaddu waxay ku iftiimisaa wareeg iftiin ah oo soo jiidanaya, oo astaan u ah qorraxda, wajiga, iyo dhulka. Xirmuhu wuxuu muujinayaa falsafadda Giriiga ee wadajirka ah, isaga oo isku daray curiyayaasha iniinta, ubaxaha, xididada, iyo miraha, oo gudbinaya macnaha isbeddelka iyo tamarta nolosha.

About the Abaalmarinta Naxaasta ah ee A' Design Award

Good Life by Gina Qurxinta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Good Life by Gina Qurxinta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Good Life by Gina Qurxinta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Press Kit

Unique Properties: "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Dimensions & Packaging: Box dimensions, 66mm x 42mm x 152mm
Tags: Serum, cosmetics, life, glass, case, sustainable.
Production Technology: The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Design Challenge: The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Research: The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Inspiration: The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Project Duration: The project started in August 2022 in Athens and finished in May 2023 in Athens
Operation Flow: The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Image Credits: Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.