Stickman Aqoonsiga Sumadda by Yitian Zeng

Stickman Aqoonsiga Sumadda by Yitian Zeng is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2025

Stickman Aqoonsiga Sumadda

by Yitian Zeng

Client: Stickman

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

10,316
Verified Award Winner
Verify Award Status for #164180

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stickman Aqoonsiga Sumadda

Stickman waa aqoonsi sumad oo loogu talagalay dukaan cabitaanka bubble tea ku yaal Kansas City. Aqoonsigu wuxuu ku salaysan yahay jilaa saaxiibtinimo leh oo matalaya labada alaab ee ugu weyn ee dukaanku bixiyo, kuwaas oo ah cabitaanka bubble tea iyo cuntooyinka fuundi (skewer snacks). Farshaxanka waxaa lagu sameeyay sawir-qaadis dhijitaal ah iyo sawir vector, taas oo u oggolaanaysa in naqshadu la weyneeyo iyada oo aan lumin sawir-nadaafaddeeda. Stickman wuxuu ka soo muuqdaa billboard-yada, calaamadaha iftiimaya, buundooyinka (aprons), daahyada, koobabka, biirsiyayaasha (straws) iyo boorsooyinka gaarsiinta, isla markaana la sameeyay bir, dhar iyo polypropylene. Ujeeddadu waa in la abuuro muuqaal diirran oo lagu dhaweynayo booqdayaal cimri kasta.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Stickman Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Stickman Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Stickman Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensions & Packaging: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tags: branding, shop, packaging design, illustration
Production Technology: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Design Challenge: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Research: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiration: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Project Duration: The project was done within 8 months and was launched officially in May 2024.
Operation Flow: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Image Credits: Image: Yitian Zeng, 2024.