Bir Garaafig · 2025
Pacific Aquarium Dib-u-Astaamid
by Mikayla Gao
- Abaalmarinta Birta ah ee A' Design Award 2025 in Garaafig
- Estimated Number of Design Views: 11,141
- Verification code 9510EBBAA0 · Verify this award
Colors
About Pacific Aquarium Dib-u-Astaamid
Isagoo ah akweeriyamka ugu weyn Koonfurta California, Pacific Aquarium wuxuu si fiican u soo bandhigaa kala-duwanaanshaha qaniga ah ee Badweynta Baasifigga. Dib-u-astaamiddu waxay wanaajisay akhris-ahaanshaha iyo xusuus-ku-raagista, wayna fududeysay magaca isagoo noqday The Pacific Aquarium. Naqshaddu waxay ka kooban tahay qaabab dareeray iyo far gaarka ah oo la sameeyey, kuwaas oo muujinaya dabiicada firfircoon ee badweynta, waxayna xoojinaysaa hadafka akweeriyamka ee ah helitaan, waxbarasho, iyo ilaalin iyada oo loo marayo aqoonsi muuqaal oo la qabsanayo kara oo isku xidhan.
About the Abaalmarinta Birta ah ee A' Design Award
Pacific Aquarium Dib-u-Astaamid waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Pacific Aquarium Dib-u-Astaamid waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Pacific Aquarium Dib-u-Astaamid waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
- Dimensions & Packaging
- The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
- Tags
- rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
- Production Technology
- The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
- Design Challenge
- The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
- Research
- I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
- Inspiration
- The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
- Project Duration
- This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
- Operation Flow
- The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
- Image Credits
- Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.
