Colorful Zhangzhou Baakadaynta Alaabta Sumadda oo uu sameeyey Yangchao Wu

Naqshadda Colorful Zhangzhou Baakadaynta Alaabta Sumadda oo uu sameeyey Yangchao Wu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2025

Colorful Zhangzhou Baakadaynta Alaabta Sumadda

Yangchao Wu uu sameeyay

Macmiilka: Yangchao Wu

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

24,550

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #164285

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Colorful Zhangzhou Baakadaynta Alaabta Sumadda

Zhangzhou Midabaysan waa nidaam baakadayn iyo aqoonsi oo loo abuuray sumad magaalo. Naqshaddu waxay ka kooban tahay nidaam aqoonsi muuqaal, baakadaynta hadiyadaha, meel waayo-aragnimo oo toos ah iyo madal adeegyada nolosha oo khadka tooska ah. Midabka guduudka ah iyo ubaxa daffodil ayaa loo isticmaalay mowduucyada ugu waaweyn, iyadoo laga soo qaatay taariikhda deegaanka, caadooyinka iyo hannaanka dhismaha. Mowduucyo gaar ah ayaa loo sameeyay alaabooyinka sida keega dayaxa (mooncakes), shaaha iyo xusuus-qaadyada. Sanduuq kastaa wuxuu le'eg yahay 260 mm ballac, 260 mm dherer gudaha ah iyo 140 mm sare u kac. Qaab-dhismeedyo baakadayn oo hal-abuurnimo leh ayaa hagaajinaya ilaalinta inta lagu jiro gaadiidka, waxaana la isticmaalay alaabo waara.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Colorful Zhangzhou Baakadaynta Alaabta Sumadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Colorful Zhangzhou Baakadaynta Alaabta Sumadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Colorful Zhangzhou Baakadaynta Alaabta Sumadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Cabbirka & Qaabaynta: Width 260 mm x Depth 260 mm x Height 140 mm
Summado: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Tiknoloojiyada Soo Saarka: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Caqabadda Naqshadda: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Cilmi-baadhis: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Dhiirrigelinta: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Muddada Mashruuca: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Socodka Hawlgalka: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Xubnaha Kooxda: Chief Designer: Yangchao Wu
Amaanta Sawirrada: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.