Hong Lou Meng Dream Ten Shaqada Ugu Weyn: Baakadhaynta Khamriga by Chuan Zhang

Hong Lou Meng Dream Ten Shaqada Ugu Weyn: Baakadhaynta Khamriga by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2025

Hong Lou Meng Dream Ten Shaqada Ugu Weyn: Baakadhaynta Khamriga

by Chuan Zhang

Client: Chuan Zhang

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

10,036

Verified Award Winner

Verify Award Status for #164550

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Shaqada Ugu Weyn: Baakadhaynta Khamriga

Qoraalka Buugga: Hong Lou Meng Dream Ten waa nashqad baakadeyn luuqsi ah oo loogu talagalay baijiu, khamri dhaqameed oo Shiinees ah. Muuqaalka dhalada wuxuu raacayaa qaabka saqafka Beerta Grand View, oo ah goob ka soo qaadan sheekada caanka ah ee Riyada Qolka Casaanka. Naqshadaha caleen banaanaha waxaa lagu habeeyay lakab-lakab agagaarka dhalada, iyagoo xasuusinaya guntiino la duubay. Dhalada waxaa laga sameeyay diinac tayo sare leh, waxaana lagu dhammaystiray shaqada koloonisada (cloisonne enamel), oo ah farshaxan dhaqameed Shiineesi ah. Midabada iskaga duwan ayaa qaabka si cad u soo bandhigaya. Qaabku wuxuu fududeeyaa qabashada iyo furitaanka, iyadoo calaamadaynta cad ay soo bandhigto macluumaadka badeecada.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Hong Lou Meng Dream Ten Shaqada Ugu Weyn: Baakadhaynta Khamriga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Hong Lou Meng Dream Ten Shaqada Ugu Weyn: Baakadhaynta Khamriga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Hong Lou Meng Dream Ten Shaqada Ugu Weyn: Baakadhaynta Khamriga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang