Lacag Garaafig · 2025
What Next Primary Function: Astaanta Sumadda
- Abaalmarinta Lacagta ah ee A' Design Award 2025 in Garaafig
- CLIENT: Zero Bureau
- Estimated Number of Design Views: 83,319
- Verification code 3F7B160337 · Verify this award
Colors
About What Next Primary Function: Astaanta Sumadda
Book Text: Natiijada muuqaalka ee ugu dambaysa waxaa la gaadhay iyadoo la qaadayo astaan oo loo beddelayo calaamad su'aal iyadoo la dhigayo afar-gees yar oo hoose (qayb 1/4 ah oo laga soo saaray afar-gees weyn oo ka sarreeya) iyo iyadoo lagu meeleeyo barta jaleecada halka ay isku dheeli tirnaan ah, abuuraysa dareen muuqaal ah oo xiisad ah iyadoo si yar dib loo habeeyay walxaha. Calaamadda What Next, iyo sidoo kale magaca, waa nooc ka mid ah oxymoron, su'aal iyo jawaab labadaba isku mar, abuuraysa is-khilaaf. Iyada keligeed, calaamad-astaanta waa nuqsaan fudud oo ula kac ah iyo weel isgaarsiineed toosan, isku dayaysa inay wax badan ku abuurto dadaal yar oo la maalgeliyay.
About the Abaalmarinta Lacagta ah ee A' Design Award
What Next Primary Function: Astaanta Sumadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. What Next Primary Function: Astaanta Sumadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. What Next Primary Function: Astaanta Sumadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
