Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda by Xiaoming Meng and Xueke Fang

Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda by Xiaoming Meng and Xueke Fang is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2025

Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda

by Xiaoming Meng and Xueke Fang

Client: China Social Entrepreneur Foundation

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda

Qoraalka Buugga: Meet in Arcadia waa naqshad aqoonsi sumadeed oo loo sameeyay mashruuc dib-u-nooleyn tuulo ah oo ku yaal Tuulada Longtang, Gobolka Guizhou, Dalka Shiinaha. Sumadda (logo-ga) waxaa ka dhashay dhismaha xarafka Shiinaha ee macnihiisu yahay "quruxda". Beeraha bariiska ee heerar-heerarka ah waxaa loo sawiray si aad u fudud oo aan sifaysnayn. Sare xaggooda, guryaha tuulada Miao ee la soo koobay waxay ku biirmayaan xarfaha qoraalka, halka xarig kastaa uu noqonayo saqafka guri. Aqoonsigan wuxuu taageeraa dalxiiska tuuladaha oo ah warshadaha ugu weyn ee bulshada maxalliga ah. Naqshaddu waxay ujeeddo u leedahay inay soo bandhigto dhaqanka maxalliga ah iyo inay dadka tuulada ka caawiso inay ka qayb qaataan dhismaha sumadda.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimensions & Packaging: Height 594mm x Width 420mm
Tags: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Production Technology: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Design Challenge: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Research: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspiration: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Project Duration: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Operation Flow: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patents: Logo (2022) China Social Entrepreneur Foundation
Team Members: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Image Credits: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]