Brown Brothers Limited Edition Shaqada Koowaad: Xirmada Dhalada Khamriga oo uu sameeyey Yiqi Tang and Zona Yuechen Guan

Naqshadda Brown Brothers Limited Edition Shaqada Koowaad: Xirmada Dhalada Khamriga oo uu sameeyey Yiqi Tang and Zona Yuechen Guan waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2025

Brown Brothers Limited Edition Shaqada Koowaad: Xirmada Dhalada Khamriga

Yiqi Tang and Zona Yuechen Guan uu sameeyay

Macmiilka: Brown Brothers

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

13,099

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #164761

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Brown Brothers Limited Edition Shaqada Koowaad: Xirmada Dhalada Khamriga

Qoraalka Buugga: Brown Brothers Limited Edition waa xirmo loogu talagalay khamri fuuq-baxa moscato ah oo miro-udgoon leh. Xariiqda waxay ka kooban tahay saddex nooc oo matalaya subaxda, guduudka fiidnimada, iyo saqda dhexe. Khad udgoon ayaa lagu daboolaa nooc kasta, taasoo sii deynaysa cadar la mid ah wakhtiga la doortay. Midabada dhalaalaya iyo qaababka firfircoon waxay xasuusinayaan xafladaha xagaaga kulaylaha ah iyo fikradda dib-u-kulanka. Dhalada waa qaab caadi ah oo 750 ml ah, waxaana laga sameeyay dhalo dib-loo-warshadeyn karo, waxaana lagu daabacay sawirro heer sare ah oo waara. Ujeeddadu waxay ahayd in xirmadu ku soo jiito aragga iyo urta labadaba.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Brown Brothers Limited Edition Shaqada Koowaad: Xirmada Dhalada Khamriga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Brown Brothers Limited Edition Shaqada Koowaad: Xirmada Dhalada Khamriga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Brown Brothers Limited Edition Shaqada Koowaad: Xirmada Dhalada Khamriga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Cabbirka & Qaabaynta: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Summado: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Tiknoloojiyada Soo Saarka: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Caqabadda Naqshadda: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Cilmi-baadhis: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Dhiirrigelinta: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Muddada Mashruuca: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Socodka Hawlgalka: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Xubnaha Kooxda: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Amaanta Sawirrada: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.