Lacag Garaafig · 2025
Texture Maker Dib-u-Astaamaha
by Texture Maker Enterprise Co. Ltd.
- Abaalmarinta Lacagta ah ee A' Design Award 2025 in Garaafig
- CLIENT: Texture Maker Enterprise Co., Ltd.
- Estimated Number of Design Views: 80,869
- Verification code D399807146 · Verify this award
Colors
About Texture Maker Dib-u-Astaamaha
Texture Maker, oo loo meeleysiiyay khabiir ku ah naqshadaynta muuqaalka cuntada, ayaa dib u qeexay istiraatiijiyadda calaamaddiisa iyo aqoonsigisa si ay u taageeriso ballaarinta caalamiga ah. Waxaa lagu dhisay sayniska cuntada iyo khabraadda naqshadaynta, nidaamka cusub wuxuu ka tarjumayaa hadafka ah in la abuuro badeecooyin gaar ah oo lala shaqeeyo macaamiisha. Iyada oo la soo maray bilo ka kooban wadahadalal qoto dheer oo lala yeeshay kooxaha astaamaynta dibadda, waxay muujinaysaa awoodda hoggaamineed ee isbeddelada, bixinta xalalka kala duwan, iyo samaynta badeecooyin dhiirigeliya khibradaha cuntada oo farxad leh oo yaab leh adduunka oo dhan.
About the Abaalmarinta Lacagta ah ee A' Design Award
Texture Maker Dib-u-Astaamaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Texture Maker Dib-u-Astaamaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Texture Maker Dib-u-Astaamaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Tags
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Production Technology
- Adobe Creative Suite, Co-create Workshop
- Design Challenge
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Research
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiration
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Project Duration
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Operation Flow
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Image Credits
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
