Naxaas Xirmooyin · 2025
Panpan Shaqada Koowaad: Sanduuqa Hadiyadda
by Wu Yao
- Abaalmarinta Naxaasta ah ee A' Design Award 2025 in Xirmooyin
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 12,676
- Verification code ADBFA9D34D · Verify this award
Colors
About Panpan Shaqada Koowaad: Sanduuqa Hadiyadda
Qoraalka Buugga: Panpan waa sanduuq hadiyad oo tirada xaddidan leh, oo loogu talagalay in uu qabto alaabta sumadda ganacsiga iyo hadiyado la doortay. Qaabka dibadda wuxuu ka dhashay sanduuqyada cuntada ee gaadhka hore ee Shiinaha, halka qurxinta ay raacayso qaabka Chinoiserie kaas oo caan ka ahaa Yurub qarnigii 18aad. Astaamaha caanka ah ee Shiinaha iyo Faransiiska waxaa lagu daray dabeecadda sumadda ganacsiga, oo dhammaantood lagu daabacay farshaxan kuleyl lagu shaabadeeyay. Sanduuqa waxaa laga sameeyay kartoon, isagoo leh saxaxan bir ah oo ku yaal hore iyo dhabarka. Qaababka sarreenka dhinaca iyo qaababka bambuuga gudaha waxaa lagu naqshadeeyay warqad dahab ah oo la tuurtay. Daboolka rogma-rogma ah waxaa xiraya kansarooyin.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Panpan Shaqada Koowaad: Sanduuqa Hadiyadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Panpan Shaqada Koowaad: Sanduuqa Hadiyadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Panpan Shaqada Koowaad: Sanduuqa Hadiyadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
- Dimensions & Packaging
- 105mm x 245mm x 335mm
- Tags
- Panpan, Packaging Design, Limited, Gift Box
- Production Technology
- The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
- Design Challenge
- As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
- Research
- This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
- Inspiration
- The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
- Project Duration
- The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
- Operation Flow
- The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
