Rebrand Next Primary Function: Sumadaynta Astaanta oo uu sameeyey Eluan Araujo

Naqshadda Rebrand Next Primary Function: Sumadaynta Astaanta oo uu sameeyey Eluan Araujo waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2026

Rebrand Next Primary Function: Sumadaynta Astaanta

Eluan Araujo uu sameeyay

Macmiilka: Ash Studio

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

13,468

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #167125

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Rebrand Next Primary Function: Sumadaynta Astaanta

Book Text: Mashruucaan waxa uu soo bandhigayaa nidaam aqoonsi muuqaal ah oo loogu talagalay in uu matalo wada-noolaanshaha iyo sii-wadista u dhaxaysa fac kala duwan oo ku dhex jira dhambaal hay'adeed la wadaago. Soo jeedintu waxay ku salaysan tahay qaab-dhismeed juqraafi cad oo qaybaysan oo suurtageliya isticmaal dabacsan iyadoo la ilaalinayo isku-ekaanshaha muuqaalka. Astaantu waxay isku dartaa fudayd rasmi ah iyo qoto-dheeraan astaan ah, taasoo u sahlaysa la-qabsi qaabab iyo dad daawadayaal ah oo badan. Natiijadu waa aqoonsi waara oo shaqaynaya oo ku habboon jawiyo u baahan dheeli-tir u dhexeeya muujinta casriga ah iyo dhaqanka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Rebrand Next Primary Function: Sumadaynta Astaanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Rebrand Next Primary Function: Sumadaynta Astaanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Rebrand Next Primary Function: Sumadaynta Astaanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Cabbirka & Qaabaynta: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Summado: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Tiknoloojiyada Soo Saarka: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Caqabadda Naqshadda: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Cilmi-baadhis: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Dhiirrigelinta: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Muddada Mashruuca: The project was developed between March and April 2024 in Curitiba, Brazil.
Socodka Hawlgalka: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.