Threegun Naqshadaynta Baakadaha by E2W Studio

Threegun Naqshadaynta Baakadaha by E2W Studio is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2025

Threegun Naqshadaynta Baakadaha

by E2W Studio

Client: E2W Studio

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Naqshadaynta Baakadaha

Tan iyo markii la aasaasay, Threegun waxay si joogto ah u isticmaaleen midabka guduudka, kaas oo ah midab si qoto dheer ugu xidhan dhaqanka Shiinaha, isagoo ah curiye muhiim ah oo ka mid ah aqoonsigeeda muuqaalka. Midabka guduudka waxaa loo arkaa mid ka mid ah hantida muhiimka ah ee ay tahay in lagu ilaaliyo nidaamka muuqaalka summadda. Isticmaalka habaysan ee nidaamyada shabakadda baakadaha ayaa mideeya qaab-dhismeedka. Xagga asalka baakadka, naqshadeeyayaashu waxay si casri ah ugu daraan xarafka Three naqshadeynta qaabka. Nashqaddani waxay noqotay hanti muuqaal oo muhiim u ah Threegun, waxayna sii wadata inay door muhiim ah ka ciyaarto naqshadeyntooda muuqaalka ee dambe.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Threegun Naqshadaynta Baakadaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Threegun Naqshadaynta Baakadaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Threegun Naqshadaynta Baakadaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop