Chinatown Rebranding Aqoonsiga Sumadda, Bogga Xayaysiiska by Zifei Ding

Chinatown Rebranding Aqoonsiga Sumadda, Bogga Xayaysiiska by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2025

Chinatown Rebranding Aqoonsiga Sumadda, Bogga Xayaysiiska

by Zifei Ding

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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Colors

The Design

About Chinatown Rebranding Aqoonsiga Sumadda, Bogga Xayaysiiska

Dib-u-dhiska Sumadda Chinatown waa mashruuc aqoonsi muuqaal iyo bog xayaysiis ah oo loo abuuray degmada Chinatown ee Los Angeles, California. Nidaamka muuqaalka cusub wuxuu matalaa dhaqanka taariikhiga ah ee unugga deegaanka. Qodobbada naqshadeynta waxay isku xirayaan muhiimadda taariikhiga ah ee Chinatown-ka hore iyo casriyeynta iyo soo noolaynta bannaanka (plaza) cusub. Sawirrada waxay muujinayaan isku-dhafka dhaqamada Shiinaha iyo Mareykanka iyagoo xoojinaya aqoonsiga maxalliga ah. Bog kastaa wuxuu leeyahay cabbir dhan 24 by 36 inji. Mashruucan waxaa la dhammeeyay sanadkii 2023, iyadoo lagu salaynayo cilmi-baaris ku saabsan isku-darka dhaqamada Aasiya iyo Waqooyiga Ameerika.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Chinatown Rebranding Aqoonsiga Sumadda, Bogga Xayaysiiska waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Chinatown Rebranding Aqoonsiga Sumadda, Bogga Xayaysiiska waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Chinatown Rebranding Aqoonsiga Sumadda, Bogga Xayaysiiska si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding