Rams Beyond Etro Xafiiska Iibka by Arkiteam Architecture

Rams Beyond Etro Xafiiska Iibka by Arkiteam Architecture is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

NaxaasGudaha· 2025

Rams Beyond Etro Xafiiska Iibka

by Arkiteam Architecture

Client: Rams Global

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About Rams Beyond Etro Xafiiska Iibka

Qoraalka Buugga: Rams Beyond Etro waa xafiis iibka iyo goob bandhig oo ku yaal Istanbul. Gudaha wuxuu daboolayaa 1650 mitir oo laba jibaaran waxaana loo qaabeeyay sida madal-bandhig. Dusha caddaan ah ayaa ku xeeran shaqooyinka farshaxanka ee la doortay iyo muunad ka mid ah mashruuca guri-dhistaha. Darbiyada qallooca waxaa laga sameeyay looxyo jibsam (gypsum board), saqafkana waxaa lagu dhammaystiray looxyo bir ah oo gaar loo sameeyay kuwaas oo iftiinka celiya. Sagxadda dhagaxa dabiiciga ah ee caddaanka ah ayaa ka dhigaysa qaababka socda iyo hooska mid aad u muuqda. Dhinaca hore ee muraayadaha caaga leh (spider glass) ayaa isku xidha gudaha iyo magaalada. Waddo cad ayaa martida u horseeda laga bilaabo qaybta soo dhaweynta ilaa aagagga bandhigga ugu weyn.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Rams Beyond Etro Xafiiska Iibka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Rams Beyond Etro Xafiiska Iibka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Rams Beyond Etro Xafiiska Iibka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
Dimensions & Packaging: 1650 sqm
Tags: Sales Office, Showroom, Retail, Interior Design, Curves, Art
Production Technology: The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
Design Challenge: The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
Research: The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
Inspiration: Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
Project Duration: Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
Operation Flow: The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
Team Members: Enes Cicekci, Seda Dundar
Image Credits: Arkiteam Architects