Castanea Nectar Shaqada Ugu Weyn: Baakadaynta Malabka by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2025
Castanea Nectar Shaqada Ugu Weyn: Baakadaynta Malabka
Client: Kyiv Academy of Applied Arts
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Castanea Nectar Shaqada Ugu Weyn: Baakadaynta Malabka
Qoraalka Buugga: Castanea Nectar waa nashqad baakadeyn oo loogu talagalay malabka kastaanaha. Farsamada sawirka biyo-rinjiyeed (watercolor) waxay muujinaysaa fudaydka ubaxyada iyo caleemaha kastaanaha. Astaanta (logo) waxay isticmaashaa xariiqyo siman oo dhinac ka leh dhumuc yar, kuwaas oo muujiya cufnaanta iyo hodantinimada malabka kastaanaha, halka qaababka adag ay xasuusinayaan xoogga geedka kastaanaha. Shinni yar ayaa isku xidha qaybaha astaanta. Malabka waxaa lagu soo bandhigayaa weel dhalo ah oo miisaankiisu yahay 250 garaam, oo leh sumad (label) cabbirkeeda yahay 125 bilo 55 millimitir, kaas oo lagu ridayo sanduuq cabbirkiisu yahay 85 bilo 85 bilo 110 millimitir. Nashqadu waxay tixraacaysaa geedka kastaanaha sida calaamad cagaaran oo ka mid ah muuqaalka magaalada Kyiv.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Castanea Nectar Shaqada Ugu Weyn: Baakadaynta Malabka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Castanea Nectar Shaqada Ugu Weyn: Baakadaynta Malabka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Castanea Nectar Shaqada Ugu Weyn: Baakadaynta Malabka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
- Dimensions & Packaging
- The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm. - Tags
- Logo, gift, pattern, organic product
- Production Technology
- The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
- Design Challenge
- The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
- Research
- The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
- Inspiration
- The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are. - Project Duration
- The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
- Operation Flow
- A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul. - Image Credits
- Implementation, idea, design Inna Kovalenko
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