Naxaas Garaafig · 2025
Jo Maqaaxi iyo Makhaayadda
- Abaalmarinta Naxaasta ah ee A' Design Award 2025 in Garaafig
- CLIENT: A4 Design House
- Estimated Number of Design Views: 15,009
- Verification code BA4281ED7E · Verify this award
Colors
About Jo Maqaaxi iyo Makhaayadda
Jo, waxay dib u qeexaysaa cunto-karinta heerka sare inay tahay dabaal-deg dhadhan, isku-xidhiidh, iyo waqtiyo la wadaago. Aqoonsiga summadda waxaa loo qorsheeyay si uu u soo jiito dhammaan dadka, carruurta ilaa awoowayaasha, iyadoo la sii hayo daacadnimada iyo heerka sare. Aasaas u ah kala duwanaanshaha dhadhanka iyo xiriirka dareenka, aqoonsiga muuqaalku wuxuu qaataa qaab casri ah. Midabka cagaaran wuxuu astaan u yahay dabiicadda, korriinka, iyo joogteynta deegaanka. Sawirrada tusaale ah ee ay dhiirrigeliyeen cuntada iyo waxyaabaha cuntada ayaa xoojiya sheeko-sheegidda, halka nooca farta magaca ee casriga ahi uu isugu dheelitiro fududaanta iyo tacaburka. Natiijadu waa khibrad isku-dhafan oo dhex marta dhammaan qodobbada xiriirka.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Jo Maqaaxi iyo Makhaayadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Jo Maqaaxi iyo Makhaayadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Jo Maqaaxi iyo Makhaayadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
- Dimensions & Packaging
- We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
- Tags
- rebranding, brand identity, identity design, logo redesign, visual language
- Production Technology
- Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. - Design Challenge
- The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
- Research
- Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
- Inspiration
- The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
- Project Duration
- The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
- Operation Flow
- A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
