Lacag Garaafig · 2025
Amores Qolka Quruxda
- Abaalmarinta Lacagta ah ee A' Design Award 2025 in Garaafig
- CLIENT: A4 Design House
- Estimated Number of Design Views: 50,488
- Verification code 83C6F0780C · Verify this award
Colors
About Amores Qolka Quruxda
Amores, qolka quruxda ee heer sare ah oo ku yaal Dubai, wuxuu ka muuqday qurux iyo sharaf iyada oo loo marayo aqoonsiga sumadda oo isku daraya casriga iyo dhaxalka dhaqanka. Waxaa loo naqshadeeyey si uu u soo jiito macaamiil kala duwan, iyada oo diirada la saaro haweenka sharafta leh ee reer Imaaraadka, luqaddiisa muuqaalku waxay ka soo jeedaan waxyaabaha caadiga ah ee warshadaha quruxda sida muraayadaha, shantooyinka, taajka, iyo maqaska, oo dib loo fasirtay qaab qadiimi ah. Waxaa dhiirigeliyey naqshadeynta Carabta iyo astaamaha gobolka Gacanka Carbeed sida geedaha timirta iyo cawsha, aqoonsigu wuxuu soo bandhigaa qurux iyo dhaqan. Midabada dhulka u eg ayaa ka tarjumaysa muuqaalka Imaaraadka Carabta, halka farta-qoraalka gaarka ah uu kordhiyo dhedignimada dhammaan dhinacyada.
About the Abaalmarinta Lacagta ah ee A' Design Award
Amores Qolka Quruxda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Amores Qolka Quruxda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Amores Qolka Quruxda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensions & Packaging
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Production Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Design Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Project Duration
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Operation Flow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Image Credits
- Photographer Ali Moradi, Amores, 2024.
