Pepsi Diner Milan 2024 Shaqada Ugu Muhiimsan: Gudaha Maqaaxida Ku-meel-gaarka ah by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
NaxaasGudaha· 2025
Pepsi Diner Milan 2024 Shaqada Ugu Muhiimsan: Gudaha Maqaaxida Ku-meel-gaarka ah
by PepsiCo Design and Innovation
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category
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The Design
About Pepsi Diner Milan 2024 Shaqada Ugu Muhiimsan: Gudaha Maqaaxida Ku-meel-gaarka ah
Qoraalka Buugga: Pepsi Diner Milan 2024 waa naqshad gudaha maqaaxi ku-meel-gaar ah oo loo sameeyay inay noqoto meel sumad ku-meel-gaar ah oo ku taal Milan. Naqshaddu waxay keentaa fikradda maqaaxida New York ee Yurub, taasoo ah hawlgalka ugu horreeya ee maqaaxidan ka baxsan Mareykanka. Gudaha waxaa lagu adeegsaday sumadda cusub ee Pepsi iyo nidaamka aqoonsiga muuqaalka ah ee cusub. Waxaa gudaha lagu daray tixraacyo ku saabsan dhaqanka dadweynaha Talyaaniga, oo ay ku jiraan kubbadda cagta iyo muusiga, iyagoo ah qayb ka mid ah naqshadda, waxaana martida loo qorsheeyay barnaamijyo ay ka qayb galaan caanka Talyaaniga. Ujeeddadu waxay ahayd in lala xiriiro dadweynaha Yurub iyada oo dhaqanka maxalliga ah lagu daro sheekada sumadda.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Pepsi Diner Milan 2024 Shaqada Ugu Muhiimsan: Gudaha Maqaaxida Ku-meel-gaarka ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pepsi Diner Milan 2024 Shaqada Ugu Muhiimsan: Gudaha Maqaaxida Ku-meel-gaarka ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pepsi Diner Milan 2024 Shaqada Ugu Muhiimsan: Gudaha Maqaaxida Ku-meel-gaarka ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
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