Lays Deep Ridged Spicy Flavor Lto 2024 Shaqada Koowaad: Baakadaynta Cuntada Fudud by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2025
Lays Deep Ridged Spicy Flavor Lto 2024 Shaqada Koowaad: Baakadaynta Cuntada Fudud
by PepsiCo Design and Innovation
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Lays Deep Ridged Spicy Flavor Lto 2024 Shaqada Koowaad: Baakadaynta Cuntada Fudud
Qoraalka Buugga: Lay's Deep Ridged Dhadhan Xaar ah waa naqshad baakadeed loo sameeyay laba dhadhan oo cunto fudud ah oo daabacaad xaddidan leh oo lagu iibiyo Shiinaha: Spicy Hot Strip iyo Spicy Stinky Tofu. Baakaddan waxaa loo sameeyay si loo gaaro macaamiisha da'da yar ee raadinaya nasasho fudud oo cunto la cuno. Sawirro geesinimo iyo tamar leh ayaa si cad u muujinaya dhadhanka xaarka ah. Sawir afka ah oo ciyaareed ah ayaa ku yaal bartamaha naqshadda. Sawirro cunto oo firfircoon ayaa muujinaya labada dhadhan iyagoo xoog buuxa leh. Natiijadu waxay siisaa kalabaxa daabacaadda xaddidan aqoonsi firfircoon oo si fudud loo garto.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Lays Deep Ridged Spicy Flavor Lto 2024 Shaqada Koowaad: Baakadaynta Cuntada Fudud waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lays Deep Ridged Spicy Flavor Lto 2024 Shaqada Koowaad: Baakadaynta Cuntada Fudud waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lays Deep Ridged Spicy Flavor Lto 2024 Shaqada Koowaad: Baakadaynta Cuntada Fudud si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
- Inspiration
- We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
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