Recruitment Communication Aqoonsiga Muuqaalka Ololaha Shaqaale Qorista by 5 Senses Design

Recruitment Communication Aqoonsiga Muuqaalka Ololaha Shaqaale Qorista by 5 Senses Design is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

LacagXayeysiin· 2025

Recruitment Communication Aqoonsiga Muuqaalka Ololaha Shaqaale Qorista

by 5 Senses Design

Client: Tencent

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xayeysiin Category

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Colors

The Design

About Recruitment Communication Aqoonsiga Muuqaalka Ololaha Shaqaale Qorista

Isgaarsiinta Shaqaale Qoristu waa aqoonsi muuqaal ah oo loo abuuray ololaha shaqaale qorista tababarayaasha shirkad tignoolajiyadeed. Muuqaalka ugu weyni wuxuu muujinayaa qof ku ag taagan kubbad dhexe ah, halka mowjadaha biyuhu ay u taagan yihiin saamaynta sii kordheysa ee shakhsiyaadka xilliga dhijitaalka ah. Sawir-qorooyinka fikradda waxaa lagu diyaariyey Photoshop iyo Illustrator, waxyaalaha iyo muuqaalada saddex-geesoodka ah waxaa lagu dhisay Cinema 4D, nooca dhaqdhaqaaqa lehna waxaa lagu tafatiray After Effects. Qaabka dejintu wuxuu la qabsan karaa baraha bulshada, mareegaha iyo boodhadhka waaweyn ee daabacan. Naqshaddu waxay si cad ugu soo bandhigaysaa habka shaqaale qorista dhalinyarada shaqo-doonka ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Recruitment Communication Aqoonsiga Muuqaalka Ololaha Shaqaale Qorista waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Recruitment Communication Aqoonsiga Muuqaalka Ololaha Shaqaale Qorista waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Recruitment Communication Aqoonsiga Muuqaalka Ololaha Shaqaale Qorista waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Dimensions & Packaging: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Tags: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Production Technology: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Design Challenge: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Research: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Inspiration: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Project Duration: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Operation Flow: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Team Members: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Image Credits: Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design