Naxaas Garaafig · 2025
Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda
by Sxdesign
- Abaalmarinta Naxaasta ah ee A' Design Award 2025 in Garaafig
- CLIENT: RestBase
- Estimated Number of Design Views: 13,636
- Verification code 29A24B7F15 · Verify this award
Colors
About Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda
Restbase waa naqshad astaan iyo aqoonsi shirkadeed oo loo sameeyay astaan (brand) diirada saareysa nasashada iyo soo kabashada. Qoraalka magaca wuxuu isku daraa xarfo nooca serif iyo sans serif oo leh farogal ula kac ah, taasoo dhigaysa dheellitaan u dhexeeya xasilloonida iyo socodka. Astaanta gaaban ee RB, oo ka soo jeeda qoraalka magaca, waxay ku fidaysaa qaab-dhismeedyo xeero leh oo wax ku xira. Midabyada dhoobo-cirir (orange) oo diirran ayaa lagu daraa sawirro madow-caddaan (monochrome) si loo muujiyo tamar iyo deggenaan labadaba. Daabacaadda waxaa lagu sameeyaa habab tayo sare leh oo ku saabsan walxo dib loo warshadeyn karo. Aqoonsigu wuxuu soo bandhigaa nasashada sida dhaqan firfircoon oo edeb leh, halkii uu ka ahaan lahaa waqti aan waxba lagu qaban.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
- Dimensions & Packaging
- Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
- Tags
- Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
- Production Technology
- Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
- Design Challenge
- The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
- Research
- Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
- Inspiration
- The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
- Project Duration
- The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
- Operation Flow
- RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
- Patents
- sxdesign
- Image Credits
- sxdesign
