Namuh Investment Rebranding Naqshadaynta Aqoonsiga Sumadda by LMNT Company is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.
NaxaasXayeysiin· 2025
Namuh Investment Rebranding Naqshadaynta Aqoonsiga Sumadda
by LMNT Company
Client: LMNT Company
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xayeysiin Category
Verified Award Winner
Verify Award Status for #170399The Design
About Namuh Investment Rebranding Naqshadaynta Aqoonsiga Sumadda
Dib-u-dhisidda Sumadda Namuh Investment waa naqshad aqoonsi sumadeed oo loo sameeyay meel-madax (platform) maalgashi oo loogu talagalay jiilka Millennial iyo Gen Z. Dib-u-dhisiddan waxay meel-madaxa uga durkaysaa ganacsiga saamiyada oo keliya waxayna u gudubtaa horumarinta shakhsiga iyadoo la adeegsanayo maalgashiga. Nidaam naqshadeed oo ku salaysan sumad albaab ayaa calaamadiya fursado cusub, waxaana si joogto ah loogu dabaqayaa dhammaan meelaha macaamiisha ay kula xiriiraan brand-ka. Sawirro maskaxeed oo hal-abuur leh ayaa maalgashiga u soo bandhigaya sida wax fudud oo la fahmi karo. Fikradda "Daily Shift" waxay dhiirigelinaysaa in kharashka maalinlaha ah loo beddelo maalgashi mustaqbalka loo diyaariyay.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Namuh Investment Rebranding Naqshadaynta Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Namuh Investment Rebranding Naqshadaynta Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Namuh Investment Rebranding Naqshadaynta Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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