Dahab Xirmooyin · 2025
Guijiu 20 Baakadaynta Khamriga
by Liandong Zhang and Xueqian Zhang
- Abaalmarinta Dahabka ah ee A' Design Award 2025 in Xirmooyin
- CLIENT: Guizhou Guijiu Group Co., Ltd
- Estimated Number of Design Views: 135,362
- Verification code 52822D8621 · Verify this award
Colors
About Guijiu 20 Baakadaynta Khamriga
Guijiu 20 waa baakadayn loogu talagalay khamriga baijiu ee Shiinaha. Dhalada waxay isku daraysaa dusha sare oo wareegsan iyo jir afar gees ah, qaab la xiriira fikradaha dhaqameed ee wada noolaanshaha (harmony). Naqshadaha muuqda ee kor u soo baxay ee balanbaalisyada, shimbiraha phoenix-ka, shimbiraha iyo kalluunka waxaa laga soo qaatay astaamaha dhaqameed ee qowmiyadaha ku nool Guizhou, Shiinaha. Khadadka wareegyada sanadlaha ah iyo khadadka beeraha jaranjarada ah waxay tilmaamayaan gaboowga khamriga iyo muuqaalka dhulka deegaanka. Dhalada waxaa laga sameeyay muraayad aad u hufan oo leh dabool bir ah, waxaana dusha sare lagu sameeyay hab-farsamo siinaya muraayadda muuqaal dhoobo shiid ah oo leh qiimo jaban. Jirka afar geesta ah ayaa sidoo kale fududeeya qabashada dhalada.
About the Abaalmarinta Dahabka ah ee A' Design Award
Guijiu 20 Baakadaynta Khamriga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Guijiu 20 Baakadaynta Khamriga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Guijiu 20 Baakadaynta Khamriga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
- Dimensions & Packaging
- box：140*110*275mm
bottle：115*62*223mm - Tags
- Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
- Production Technology
- Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
- Design Challenge
- The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
- Research
- In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
- Inspiration
- Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
- Project Duration
- The project launched in February 2021 and release to market in June 2024
- Operation Flow
- Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
- Image Credits
- Guizhou Guijiu Group Co., Ltd
