Naxaas Garaafig · 2025
Powerbuilding Primary Function: Aqoonsiga Astaanta
- Abaalmarinta Naxaasta ah ee A' Design Award 2025 in Garaafig
- Estimated Number of Design Views: 12,355
- Verification code 2AFAA5FB74 · Verify this award
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About Powerbuilding Primary Function: Aqoonsiga Astaanta
Book Text: PowerBuilding waa mashruuc jimicsi oo ka soo jeeda New York oo isku dara sayniska iyo tababarka. Nidaamka muuqaalka wuxuu ku dhisan yahay qaybaha garaafeed: goobooyinku waxay matalaan nafaqada, jiglaanka waxay astaan u yihiin caafimaadka, khadadka tooska ahna waxay u taagan yihiin xoogga. Naqshadeynta waxay isku dartaa laba nooc oo far ah: far tignoolajiyeed oo isku baaxad ah iyo far grotesque oo waaweyn, oo matalaya awoodda. Midabbada la doortay waxay ku salaysan yihiin kala-guur casaan ilaa buluug ah, taasoo ka caawinaysa astaanta inay ka soocnaato xalalka caadiga ah ee warshadaha jimicsiga Maraykanka. Natiijadu waa aqoonsi muuqaal ah oo isku dhafan, oo la kala weyneyn karo dhammaan warbaahinta dijitaalka ah iyo daabacaadda.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Powerbuilding Primary Function: Aqoonsiga Astaanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Powerbuilding Primary Function: Aqoonsiga Astaanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Powerbuilding Primary Function: Aqoonsiga Astaanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.
As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity. - Tags
- Identity, Logo, Sport, Brand Identity
- Production Technology
- Digital printing
- Design Challenge
- A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
- Research
- During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
- Inspiration
- PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
- Project Duration
- This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
- Operation Flow
- My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information. - Image Credits
- Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros
