Sawamura Award 2024 Muuqaal Muhiim ah oo Dhacdo by Takuma Tahara

Sawamura Award 2024 Muuqaal Muhiim ah oo Dhacdo by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2025

Sawamura Award 2024 Muuqaal Muhiim ah oo Dhacdo

by Takuma Tahara

Client: SAWAMURA Inc.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Muuqaal Muhiim ah oo Dhacdo

Abaalmarinta Sawamura 2024 waa muuqaal muhiim ah oo loo abuuray dhacdo shirkadeed oo loogu talagalay shaqaale cusub, kaas oo lagu qabtay tiyaatar dhaqameed Kabuki oo ku yaal Kyoto, Japan. Mawduuca dhacdadu wuxuu ahaa dhaqan iyo hal-abuurnimo. Xarfaha ereyga KABUKU waxaa lagu sawiray farsamo qoraal oo kala duwan, si xarafkastaa u shaqeeyo sida xaraf iyo sawir labadaba. Midabada dhaqameed ee Jabaan iyo naqshadaha laga soo qaatay tiyaatarka ayaa lagu daray nidaam midab oo cusub. Muuqaalka muhiimka ah waxaa lagu dabaqay shahaadooyin, marti-qaadyo u qaabaysan tigidhada bandhigga, shaabadaha iyo xayeysiisyada, taasoo dhacdada siisay muuqaal midaysan.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Sawamura Award 2024 Muuqaal Muhiim ah oo Dhacdo waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Sawamura Award 2024 Muuqaal Muhiim ah oo Dhacdo waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Sawamura Award 2024 Muuqaal Muhiim ah oo Dhacdo waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara