Ruyi Dim Dong Aqoonsiga Sheeko-ganacsiga Rootiga by Hong Jia Min

Ruyi Dim Dong Aqoonsiga Sheeko-ganacsiga Rootiga by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2025

Ruyi Dim Dong Aqoonsiga Sheeko-ganacsiga Rootiga

by Hong Jia Min

Client: Jijia Brand Creative Studio

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong Aqoonsiga Sheeko-ganacsiga Rootiga

Ruyi Dim Dong waa aqoonsi sheeko-ganacsi loogu talagalay bakaale. Naqshaddu waxay isku xidhaysaa dhaqamada qadiimiga ah ee macjuunta iyo samaynta rootiga Yurub. Astaanta (logo) waxay ku salaysan tahay laba muuqaal oo Bariga Fog ah, kuwaas oo ah duubka furmaya iyo sanduuqa hadiyadda ee qeyb ahaan furan. Farriinta midig ee xarafka "Ru" waxay noqotaa duub xariir ah, oo calaamad u ah dhaxalka. Xarafka "Yi" wuxuu lumiyaa qeybtiisa bidix, isagoo ka tagaya qeybta "Li," taas oo u eg hadiyad la furayo. Muuqaal caleento cawska qoyska binni ah ayaa ka muuqda shaabadaha iyo suumanka dhexda, oo lagu daabacay walxo waara oo nafaqeeya deegaanka. Sanduuqyada hadiyadaha waxay bandhigaan macjuunta iyagoo ah suuvenir dhaqameed oo ka turjumaya magaalada.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Ruyi Dim Dong Aqoonsiga Sheeko-ganacsiga Rootiga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Ruyi Dim Dong Aqoonsiga Sheeko-ganacsiga Rootiga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Ruyi Dim Dong Aqoonsiga Sheeko-ganacsiga Rootiga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min