Xi Feng Jiu Tian Qi Baakadaynta Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Baakadaynta Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2026

Xi Feng Jiu Tian Qi Baakadaynta Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

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The Design

About Xi Feng Jiu Tian Qi Baakadaynta Baijiu

Xi Feng Jiu Tian Qi waa naqshad baakadayn oo loogu talagalay baijiu Shiinees ah oo heer sare ah. Dhalada waxaa laga sameeyay kiristaal maxalli ah, waxaa lagu dahaadhay dahab elektaroonig ah (electroplated), waxaana lagu dhammaystiray naqshado lagu xardhay leysar. Daboolka waxaa laga sameeyay bir aluminium ah oo isku dhafan, waxaana lagu qurxiyay jarniin kiristaal dheeman u eg. Qaabka daboolka wuxuu ka dhaxlay taajkii feenikiska ee ay xirteen aroosyada Shiinaha hore. Sanduuqa hadyadda waxaa laga sameeyay akriliik, wuxuuna leeyahay qaab gaar ah. Daboolka sanduuqu wuxuu kor u kacaa sida daah oo kale, isagoo si tartiib ah u muujinaya dhalada. Dhaqdhaqaaqaasi wuxuu dib u xasuusiyaa kor u qaadista xijaabka casaanka ah ee arooska dhaqameed ee Shiinaha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Xi Feng Jiu Tian Qi Baakadaynta Baijiu waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Xi Feng Jiu Tian Qi Baakadaynta Baijiu waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Xi Feng Jiu Tian Qi Baakadaynta Baijiu si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan