Zhen Yuan Zeng Baakadaynta Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2026
Zhen Yuan Zeng Baakadaynta Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Zhen Yuan Zeng Baakadaynta Baijiu
Zhen Yuan Zeng waa naqshad baakadayn oo loogu talagalay baijiu duugoobay, oo ah khamri dhaqameed Shiinees ah. Dhalada waxaa laga sameeyay dhoobo shiid ah (seramik) waxaana loo qaabeeyay nooc casri ah oo ka mid ah weelka khamriga ee dhaqameed. Dhinacyo joomatari ah oo sax ah ayaa sifeeya qaabka caadiga ah oo yareeya culayskiisa muuqaalka ah. Daboolka mowjadaha leh wuxuu tilmaamayaa duugowga tartiibka ah ee khamriga weelka ku jira. Dhalada waxaa lagu duudduubay warqad sulfayt ah, taasoo jilcisa muuqaalka dibadda oo qayb ahaan qarisa qaabka. Warqadda waxaa ka daadiya macmiilka, sidaas darteed dhalada ayaa tallaabo tallaabo loo muujiyaa. Baakadku wuxuu cabbirkiisu yahay 85 kow 85 kow 165 millimitir.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Zhen Yuan Zeng Baakadaynta Baijiu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Zhen Yuan Zeng Baakadaynta Baijiu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Zhen Yuan Zeng Baakadaynta Baijiu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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