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Guojiao 1573 Baakadaynta Baijiu by Wen Liu

Guojiao 1573 Baakadaynta Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.


LacagXirmooyin· 2026

Guojiao 1573 Baakadaynta Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

Colors

The Design

About Guojiao 1573 Baakadaynta Baijiu

Guojiao 1573 waa naqshad baakadayn ah oo tiro xaddidan leh oo loogu talagalay baijiu Shiinees ah oo heer sare ah. Naqshaddu waxay kaashaneysaa loong-ga, oo ah astaan barako leh dhaqanka Shiinaha. Farsamo qaabaysan oo saddex-geesood ah ayaa loong-ga ku muujineysa dhalada iyo baakadka dibadda labadaba, qaybo ka mid ah astaantana waxay ku qarsoon yihiin qaababka gudahooda. Dhalada waxaa lagu sameeyay farsamo qadiimi ah oo dhoobo foorno lagu dubay, waxaana gacanta lagu qaabeeyay. Baakadku wuxuu cabbirkiisu yahay 205 kor 170 kor 295 milimitir. Qaabka deggan ee hufan wuxuu ku dhiirrigelinayaa macaamiisha inay sahamiyaan oo furaan baakadka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Guojiao 1573 Baakadaynta Baijiu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Guojiao 1573 Baakadaynta Baijiu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Guojiao 1573 Baakadaynta Baijiu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging
205mm*170mm*H295mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge
As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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